Sunday, 4 November 2012

How to use Google Analytics for websites

If you are writing a blog or have launched your own website, you must be interested to track site visitors in order to perform a site analysis. And if we want to implement any tool to gather statistics, the first thing that comes to our mind, is Google Analytics. One of the major points is to be noted that this tool provides free webanalytics and is supposed to be the best tool to webanalyse. It has standard reporting format and as well as customized reporting. The standard reporting is so elegant that I never had to customize any report.


The first step to use google analytic is that you need to open a Google account, unless you already have one. Once you create an account, follow step by step instruction to configure the tool for your website.


 

1.Go to the website - http://www.google.com/analytics/. Click the Sign up button and log in with your Google account.


2.It will open up an Account set up form, where you need to enter your website and other relevant details.


 

google analytics


 

3.Once you fill up all the information, click on “Get Tracking Id”. This will open up a new window for “Google Analytics Terms of Service”. From the above drop down box, select your “Country of domicile”. Go through the terms of services and click “I Accept” (assuming the terms are acceptable to you).


 

google analytics 1


 

4.Once you accept the terms of services, it will provide you a unique tracking id and few more options to track subdomains, top level domains, double click account, custom campaign tags and few more other optional settings. Along with this, Google Analytics will provide a tracking code, which needs to be placed in your webserver. The code is something like below


 

google analytics 2


 

5.Now you have completed the basic setting in the Google Analytics tool. It’s now time to paste the code in your webpage. The given tracking code is required to be pasted just before the </head> tag in all the webpages, wherever you want to gather web stats.


 

Joomla


If you are using Joomla, go to ExtensionàTemplate Manager. Now open all the relevant template for which you want statistics and modify the main page template one by one. Paste the tracking code, just before the </head> tag.


 

Google Blogger


For Google blogger, you need to add Google Analytics Web Property Id. For this go to design mode and navigate to SettingàOther. In the Web property Id, enter the unique tracking id provided by Google Analytics and save the setting. This does complete the setting for your blogger website.


 

google analytics websites


 

The Google Analytics gather statistics generally once in 24 hours. Thus it may take some time for you to see the first report. So, once you complete the set up , grab a glass of bear and just chill out!!

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