Which kind of online advertisements are the most suitable for your site?

All the professional bloggers launch their website in order to earn money. Some of them become successful in this venture and some do not. Everyone must agree on the fact that one needs solid quality content to win in the long race. While quality content is your bread and butter, you can’t ignore the other aspects. One such aspect is choosing the correct type of online advertisements and their placement in your site.

There are different kinds of advertisements available in the market.

CPC (Cost per Click) online advertisements

In CPC advertisement, the advertising network company charges the advertiser on per click basis. And the publishers also get paid accordingly. Adsense is the most popular advertising network in this area. However, be aware that the advertising network company never discloses the cost per click. The cost varies from advertiser to advertiser and it is also dependent on advertising Network Company. It also varies depending on the geographic region of the visitor. You will be paid higher amount if a visitor from the United States of America clicks on the advertisement.

Now the question is when you should give preference to CPC advertisement. Normally, majority of the blog traffic is organic or sourced through a search engine. The bloggers always concentrate on specific key word(s) to enable the search engine to find out their blog post. However, the revenue generating keyword may be completely different from search “Key word”. If you can take care of the both kind of keyword in your blog, it may make sense to give high preference to the CPC advertisement.

CPM (Cost per Mille) online advertisements

In CPM advertisement, you will be paid based on number of page views. Mille stands for 1000. Thus, if some advertising network company gives you 10 cents per 1000 page views, 50,000 page views will give you $5. Thus, if you have reasonable page views per month, CPM model is a reliable source of income. Unlike CPC advertisement, the placement of CPM advertisement is not that important.

Now a day, most of the advertising network has combined CPC and CPM model together. Thus it has become more difficult to segregate the income sourced from CPC and CPM.

CPA (Cost per Activity) online advertisements

In CPA advertisement, you will get paid only when a specific activity is performed. For example, the advertiser made a contract that he\she will pay only when someone downloads a specific software. This gives good revenue in some cases and may be better than CPC or CPM advertisement. CPA advertisement works well for those websites, which have high authenticity in the same niche. Thus the websites should be very reputed and exist for quite some time. The placement of CPA advertisement is very important.

Affiliate Sell

In affiliate sell, you will be getting a commission from the revenue if the visitor purchase online and is routed from your website. Alike CPA advertisement, affiliate sell also demands high authority. The placement of affiliate advertisement is also very important. An advantage in affiliate sell is that you have good number of choices to select online advertisements from your niche.

Direct Online Advertisements

When you get rid of the advertising network and directly deals with the advertiser, it becomes direct advertisement. In one hand, it helps to increase the profitability by getting rid of the advertising network company and on the other hand, you may have to spend extra time to deal with the advertiser and track few things yourself. Direct advertisement may be of any kind e.g. CPC, CPM, CPA etc. In direct advertisement, one of the most important types is banner. Banner advertisement is the most reliable source of income to any blogger. It is like a fixed salary. You have contract with a particular company to show their banner at a particular position for a stipulated period of time and in return, they will pay you a fixed amount. It is quite obvious that to get a banner advertisement, you must have a huge traffic.

There are other online advertisements like In-Text, Slide, Pop up, Pop Under. In In-Text advertisement, key words are highlighted in your post and when clicked, it opens up a new link. The most useful factor for In-Text advertisement is that it doesn't need any extra space like any other online advertisements. The other types i.e. Slide, “Pop Up”, “Pop Under” do as it is reflected in their name. Extensive use of such advertisements may derogate your site performance.

Photo Credit Bess Georgette - Some rights reserved by Bess Georgette